Saturday, August 19, 2006

You Are YOUR Brand

From career advice from personal branding guru Tom Peters ... the classic article from FastCompany magazine about branding and marketing yourself ... great career advice, I think, with a caution about not getting TOO wrapped up in yourself.

He gives a couple questions to ask yourself:
  • What makes You different?
  • What's the pitch for You?
  • What's the real power of You?
  • What's the loyalty of You?
  • What's the future of You?
More stuff from Tom Peters here ...

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